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Seven Cases for Video Advertising in 2024
If there’s one thing that hasn’t changed in digital marketing, it’s that video still reigns supreme. As we dive headfirst into the second half of 2024, investing in online video advertising is more...
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Navigating the Martech Maze: 3 Key Questions Vendors Must Address in Their Pitch
The martech landscape continues to expand at a dizzying pace. If you’re like me, working with adtech and martech vendors daily, you probably wonder whether learning a new language might be easier than...
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The Ultimate List of Agency Holding Companies & Their Affiliates
Updated September 2024: Navigating the advertising ecosystem is complicated. Agency-holding companies expand and acquire entities at a rapid pace. If you’re targeting agencies, it’s important to know...
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How Effective is Your Sales Strategy? Updated September 2024
At some point, we all grapple with sales stagnation. When sales and revenue start to plateau, it’s often because we lack a clearly defined sales strategy. But even if you have one, how frequently do...
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5 Emerging Brands In the News: September 2024
In today’s fast-paced business landscape, staying ahead of emerging brands is critical for marketers and sales professionals looking to build long-term partnerships. By focusing on companies that are...
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Top UK Brands Spending in Digital: Q4 2024
As we approach Q4 2024, brands across the UK are gearing up to make their mark in the digital landscape, increasing their investments to capture attention and drive engagement. From telecommunications...
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Introducing Winmo Reveal: A Game-Changer in Identifying High-Intent Website...
Winmo Reveal, a new feature available within the core Winmo platform, empowers businesses to transform website traffic into outreach-ready sales leads by de-anonymizing website visitors at the contact...
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Maximizing Your Time at Industry Events: Tips for Advertising Week 2024
Industry events like Advertising Week 2024 are goldmines for sales professionals. They offer the chance to meet new prospects, connect with industry leaders, and stay ahead of the latest trends. With...
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How to Turn Winmo Reveal Website Traffic Into Profitable Conversations
Since the launch of Winmo Reveal, we’ve been flooded with interest and questions about website visitor identification, and how to maximize its potential. One of the most common questions I hear is,...
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Biggest AOR Shifts Creating Opportunities for Sellers
As we head deeper into Q4 2024, a fresh wave of AOR shifts creates significant new business opportunities for sellers. From increased ad budgets to new agency partnerships, now’s the time to tap into...
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Updated: The 13 Biggest Myths About Sales Prospecting
Still holding onto the idea that all prospects are the same or that cold calling is a thing of the past? Time to let go of these sales myths and get honest about what truly works in today’s competitive...
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6 Freshly Funded Brands to Watch in Q4 2024
As the year winds down, Q4 becomes a critical time for brands to make strategic moves—and fresh funding can make all the difference. With end-of-year campaigns in full swing and 2025 planning already...
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Future Forward: Top Business Predictions for 2025
As 2025 approaches, the business landscape is poised for transformative changes driven by evolving consumer behavior, technological advancements, and global economic trends. For sales and marketing...
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25 New Business Statistics to Kick Off 2025
There seems to be a constant battle between “old school” methods and modern agility and adaptability in the sales world. True success lies somewhere in the middle. In 2o25, successful sales...
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