Often overlooked by its more famous neighbor, Brooklyn, NY’s thriving agency scene is finally moving outside of Manhattan’s shadow. We’ve seen a serious increase in independent advertising agencies crop up in New York City’s largest borough. Like its population, Brooklyn’s business scene is diverse, dynamic, and rapidly evolving.
A brand might choose to work with a Brooklyn-based independent agency for several compelling reasons, including:
- A vibrant creative scene that fosters innovation and out-of-the-box thinking. Brands looking for fresh, cutting-edge ideas may find Brooklyn agencies particularly appealing.
- The diverse population that provides agencies with a deep understanding of various cultural trends and consumer behaviors. This cultural insight can help brands create more authentic and resonant campaigns.
- Access to top talent across various creative and marketing disciplines. Brands can benefit from working with highly skilled professionals who bring a range of expertise and perspectives to their campaigns.
- Close proximity to New York City’s major markets, media outlets, and business hubs. This can facilitate better media relationships, quicker turnaround times, and more effective campaign executions.
- Brooklyn is a trendsetter’s paradise in art, fashion, technology, and lifestyle. Brands working with Brooklyn agencies can leverage this association to enhance their own image and appeal to trendy, forward-thinking consumers.
- Their nimbleness and ability to adapt quickly to changing market conditions. This can be advantageous for brands needing rapid responses and flexible campaign strategies.
- The benefits of being in New York City while being more cost-effective than working with Manhattan-based agencies. This can be an important consideration for brands looking to maximize their marketing budgets.
- A deep understanding of local markets while maintaining a global perspective. This dual insight can help brands create campaigns that resonate locally and have the potential to scale globally.
- The borough’s numerous industry events, workshops, and networking opportunities. Brands working with Brooklyn agencies can gain access to these events, enhancing their industry connections and knowledge.
Overall, the combination of creativity, cultural relevance, access to talent, and strategic advantages makes working with a Brooklyn-based agency an attractive option for many brands. Keep scrolling to uncover 55 of the top independent Brooklyn-based advertising agencies in Winmo. And cheers to your unfair advantage in 2024!
| Agency Name | Disciplines | Client Relationships | Year Founded |
|---|---|---|---|
| Stink Studios | Creative/Advertising | Peloton | 2009 |
| Colossal Media | Out-of-Home Advertising, Design, Creative/Advertising | Daring Foods Inc. | 2004 |
| Americanoize | Digital, Social, Branding | 2017 | |
| Cheryl Overton Communications | Branding, Public Relations, Social | Hologic, Inc., Stereoloc, RADEX, OfficeMate, Lorad Affinity, Fluoroscan, EPEX, Delphi QDR | 2019 |
| RVD Communications | Public Relations, Social | Foria, Wild One | 2012 |
| Now What | Branding | 2005 | |
| BAM Connection | Branding | Terlato Wine Group, ZTE USA, Inc., Keystone Canna Remedies | 2013 |
| Red Antler | Branding | CLEAR, Hinge, Casper Sleep, Inc., Drizly, Inc. | 2007 |
| Bluemarlin NY | Branding | 1993 | |
| BBMG | Branding | 2003 | |
| Orchard | Branding | Dashlane, Ocean Spray, Silk Milk, Champs Sports, Etsy, Quilted Northern, Firehouse Subs | 2019 |
| Mischief @ No Fixed Address | Creative/Advertising | Tinder, FanDuel, Dame Products, Wynk, Eos Products, LLC, Coors Light, Anytime Fitness, Shutterfly, Inc., Tubi, Inc., Peet's Coffee, Sizzler, IKEA USA, Chili's Grill & Bar, Pizza Hut, Inc., MGM Resorts International, Aria, Bellagio, The Cosmopolitan of Las Vegas, Cash App, Outback Steakhouse, Inc., Carter's, Alpha Foods | 2020 |
| Fable.Works | Creative/Advertising | Creem | 2021 |
| SpecialGuest | Design | 2014 | |
| DCX Growth Accelerator | Multicultural | ecobee, Ben & Jerry's Homemade, Inc. | 2015 |
| Safari Sundays | Branding | 2005 | |
| Madwell | Branding | Zing Zang, Bloody Mary Mix, Margarita Mix, Pina Colada Mix, The Rockport Company, Vita Coco, LLC, BEDGEAR, Happy Family Brands | 2010 |
| Column Five | Full Service/Integrated | 2009 | |
| Alto New York | Creative/Advertising | Consumer Cellular, Inc., Montefiore Medical Center | 2019 |
| People Ideas & Culture | Design | 2008 | |
| Fake Love | Design | 2010 | |
| Athletics | Design | 2004 | |
| Blenderbox | Design | 2000 | |
| Hush Studios, Inc. | Design | 2006 | |
| Force Majure Design Inc. | Design | 1998 | |
| Ceradini Brand Design | Design | 1993 | |
| PINK SPARROW | Design | Coach | 2013 |
| Frank Collective | Creative/Advertising | 2011 | |
| cloudred | Digital | The City of New York, United States Fund for Unicef | 2004 |
| Able | Digital | 2008 | |
| Consciously | Branding, Design, Digital | 2016 | |
| IxCo | Digital | Asics | 2015 |
| Praytell | Digital | Anheuser-Busch Companies, Inc., NVIDIA Corporation, MAC Cosmetics, Fender, Sally Beauty, Destination Canada, Hagerty, Consumer Cellular, Inc., Air New Zealand, Cayman Islands Department of Tourism | 2013 |
| B-Reel | Digital | Brex, H&M Hennes & Mauritz LP | 1999 |
| Work & Co | Digital | Aldo Group, Inc., IKEA USA | 2013 |
| Mustache | Digital | Brand USA | 2010 |
| Wasserman Media Group | Event & Sponsorship Marketing | 1998 | |
| Lubicom Marketing Consulting | Full Service/Integrated | 1984 | |
| Cyber-NY | Digital | 1996 | |
| VIRTUE Worldwide | Creative/Advertising | Asics, Vice Media, Inc., the creators project, MOTHERBOARD, noisey, FIGHTLAND, thump, i-D, HBO Latino, Canada Goose, Logitech, Inc. | 2006 |
| The Neibart Group | Public Relations | 2002 | |
| Giant Step | WOM/Guerrilla Marketing | 1990 | |
| Media by Mother | Creative/Advertising | Amica Mutual Insurance Company | 1996 |
| Jola Interactive | Digital | 2010 | |
| AREA 17 | Digital | 2003 | |
| Whalar | Social | 2016 | |
| Frog | Design | 1969 | |
| Pan Up Productions | Production | Food Lion, Inc., Southwest Airlines Co. | 2014 |
| Shore Fire Media | Public Relations | 1980 | |
| Confidant | Public Relations | Banza | 2015 |
| Global Gateway Advisors, LLC | Public Relations | 2010 | |
| Jack Taylor PR | Public Relations | HyperIce, Inc., Remedy Place, Momentous, Eight Sleep | 2010 |
| Laundry Service | Direct / Relationship | Lincoln, Tic Tac, T-Mobile USA, BodyArmor Nutrition, LLC, Orbitz | 2009 |
| Quirk Creative | Creative/Advertising | Kimpton Hotel & Restaurant Group, LLC, Keeps, PuppySpot | 2014 |
| Article Group | Full Service/Integrated | 2015 |
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